New document from WWF (free)

Meeting Environmental Challenges: The Role of Human Identity

This major new publication, written jointly with Professor Tim Kasser (Knox College, Illinois, and author of 'The High Price of Materialism') examines those fundamental aspects of human identity that operate to frustrate approaches to meeting environmental challenges.

The study suggests that some environmental campaigning currently operates inadvertently to exacerbate these unhelpful aspects of identity. It also points to ways in which environmental organisations could begin to work in order to activate more helpful aspects of identity.

Finally, it highlights new opportunities for collaborations across diverse civil society organisations to begin to address fundamental barriers to delivery on a range of concerns - from biodiversity loss to poverty alleviation, and racism to animal welfare abuses.

The book is freely downloadable:
Meeting Environmental Challenges: The Role of Human Identity. The full book (PDF 700KB)
Overview document - Meeting Environmental Challenges: The Role of Human Identity (PDF 300KB)